About Development

The music industry has changed.  Instead of a few major players pulling all the strings, there is growing number of entities across multiple media platforms who can drive trends, create opportunities, and have real impact on an artists career.  As a result, instead of an artist relying on one entity or record company to provide “all” career building resources, that artist can now leverage specific organizations or industry professionals for their unique strengths.  The “big label” mindset era is rapidly being replaced by a focus on specific “label-type services.”  Today, an artist can seek the very best individual service provider for each area of their career.  And as this balance of power in entertainment evolves,  every artist can truly affect their own success on multiple levels.